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This web site states the following, "New and Used Ice Rink Equipment." Our analyzers noticed that the web site stated " An instant centerpiece for any city, business or tourist destination." The Website also said " Portable, ice skating centers are a proven draw that can pay for themselves and Read More. Need help with Ice Rink Management? The expertise gained from our many years of providing Rinks throughout the Country has Read More. Magic Ice USA, Inc. stands ready to help you through any or all phases of design, construction and operation of any skating rink." The website's header had ice rink rental as the most important optimized keyword. It is followed by leasing, seasonal ice rink, and temporary which isn't as highly ranked as ice rink rental. The next words magiciceusa.com uses is christmas ice. holiday was included and will not be understood by search engines.